Politics: Elections body approves candidates’ Internet advertisements

Thanks to my RSS (that’s Really Simple Syndication) feed from the Philippine Daily Inquirer’s Eleksyon 2007 site, I got wind that the Commission on Elections has finally approved the placement of political advertisements on the Internet by those aspiring for public office.

Here’s part of the article for the sake of non-PDI readers:

Comelec OKs ads on the Internet

MANILA, Philippines — The Commission on Elections has paved the way for digital media advertising in the May 14 midterm elections after it approved the use of the Internet as a new form of channeling election propaganda.

The Comelec en banc last week approved the petition of CyberAds Inc., a company offering digital media advertising, to allow the display of candidates’ political ads on the screens of 25,630 computers enrolled in the company from 1,515 Internet café members.

In Resolution No. 7858, the Comelec noted that digital media advertising was in line with the poll body’s modernization efforts “to provide voters with access to information and education materials” that would enable them to make an informed choice come election day.

It’s not the news about the approval that caught my attention but the fact that the Comelec remains in the dark about the pre-campaign period “word-of-mouth” advertising engaged by some candidates through social Internet portals, like Friendster and Multiply, and blogging. These methods work way better than those being offered by Cyber Ads, as most bloggers and web experts will attest. 😛

2 Responses

  1. Yea I agree with you. Such forms of internet publicity is much much more effective than traditional papers or radio or stuff like that. News and opinions on the net spreads much like wildfire!

  2. This is the reason why some of the younger politicians in the Philippines are cashing in on the Internet and blogging phenomena. My only wish is for them to be more consistent, especially if they win the elections.

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